Marketing activity planning execution

Marketing activity planning execution

Short-term needs to get attention and exposure, provide interesting or particularly good activities, good event design can improve the arrival rate, user interaction, and thus improve the conversion rate.

Marketing activity planning

Marketing activities are currently the most economical advertising model, and with good activity planning and marketing planning, the event promotion will maximize its effectiveness.
Step 1: Identify overall goals and opportunities While each sales team uses different types of strategies - demand generation, numbers, content, events, partners, etc. - having well-defined and actionable strategies is a common requirement. However, before you start defining a strategy, you need to do some preparatory work: Define a vision for the project: What is the primary goal of the project? Identify market opportunities and core competencies: Why is the sales approach and the biggest impact on the business? Step 2: Develop a sales strategy It's easier to get strategic support when team brainstorming, planning meetings, informal discussions, and encouraging questions and feedback to create strategies together. What to include when setting up a sales strategy is to ensure that the strategy meets your business goals. Make sure they consider: Audience: Who is using this strategy to target? The more specific you can get, the better. The project audience should be consistent with the group (potential customer, current customer, etc.) that your business is targeting. Goal: What goals do you want to achieve? Want to increase website traffic, get more users, increase revenue or increase other business areas? This will help guide the planning and projects that prioritize the strategy. How to find a target audience? Need to know where they spend, how they like to consume content, and how they want to do step 1: Determine overall goals and opportunities, although each sales team uses different types of strategies - demand generation, numbers, content, events, collaboration Partners, etc. - A well-defined and actionable strategy is a common requirement. But before you start defining a strategy, you need to do some preparatory work: define the vision for the project: What is the primary goal of the project? Identify market opportunities and core competencies: How and where does sales have the greatest impact on the business? Consider an end-to-end customer journey: Where can you contact the customer at each stage of the journey? What do they care about at each stage? To effectively cover and influence them. Indicator: How to measure the effectiveness of this strategy? Identify the numbers you need to click to achieve your business goals. Budget: There is always a cost to perform work. It can be in the form of money, resources or time. Be sure to take all of this into account so that you can accurately ensure that the results are greater than the cost of implementing them. Time: When do you want to reach a specific metric and get key results? Even if you are running a quarterly or annual strategy, it helps to define milestones so that your team has a specific timeline to resolve the issue. Once the strategy is outlined, you need to identify key metrics and results that the plan drives. At this stage, it is also important to consider the barriers that may affect success and execution. Then, based on your team's vision and company goals, prioritize the policies in order of impact and importance. Once your strategy is finalized, place them in a location that is easy to access and visible to everyone. Once you've completed all of these details, put them in an easy-to-access place that everyone can see. Step 3: Decompose the strategy into tactics Once your strategy is at the center, assign a point to each strategy. They will work with the right teammates to plan plans and projects that will help achieve their goals. What is a good plan or project? We will assign a plan to drive the owner of the work to give it a time-bound deadline with key milestones to outline clear, measurable results that provide the desired results for the strategy by listing each program or project under the appropriate strategy to How does the work work? This helps everyone on the team clearly understand the causes and effects of the work they are doing. Step 4: Make your process repeatable According to your strategy, will your team conduct regular planning, project and sales activities? If so, standardizing these processes and turning them into patterns will help your team execute effectively and efficiently every time, no matter who is driving the work. It's a good idea to save these patterns in the same tool in your strategy so that everything is integrated. There are many benefits to standardizing workflows and building patterns: the workflow has been outlined for you, so you can skip the time-consuming setup phase. Work is unlikely to be a short step: Since the process has proven to be successful in the past, it is unlikely that key steps will be missed. More time to be creative: You have more time to develop compelling campaigns because you won't get into trouble with setup and planning. Confidence in the process: No matter who is doing the work, they are confident in using the right process. Don't make the same mistake twice: it's easier to make changes to the process based on new knowledge. Step 5: Always understand the SOPs of your work Once your team is in full execution mode, it will soon be difficult to know where each strategy works, especially if you work in a different place. Just as you test your strategy where everyone can access it, it's important to move this to the work you are doing. Constantly requesting status updates and progress reports is tedious, setting each completion time, keeping milestones and work in a shared tool, you can understand what the team is working on, and you can check the progress at any time without having to trouble someone to update . This is a win-win for everyone. It is also important to ensure that your team prioritizes the right work. For example, every Monday morning, everyone on our sales team shares their highest priority this week in a team conversation. This allows everyone to work across the entire team (especially leaders and stakeholders) without wasting anyone's time in the status update meeting. Preparing, setting up, and executing a sales strategy are the foundation of your work as a salesperson. But the key to your team's success is the strategy you use to implement these strategies. I hope that you now have a better understanding of how to implement a sales strategy so that you and your team can move from strategy to outcome.
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