Real presentation First, please pay attention to the tone of the advertisement, because the tone can reflect the style and personality of the business, such as easy humor, serious dedication, or adventurous. Each business has a different personality; the more loyal the advertisement is to the style of the business, the greater the chance of success, so the tone of the advertisement should faithfully present the personality of the business and maintain consistency. Understand the target advertising audience to get the user's motivation at the beginning, or straightforward to eliminate the user's doubts. Talk about the products or services you can offer users, why are they missing in their lives? You can also consider adjusting your creative ideas to different target audiences to ensure that your ads are spoken into the hearts of individual customers. Decide on the subject of your ad. Think about what you want your ad audience to see in your ad, and think about a theme or concept that will make your ad more consistent. This will convey the brand's unique perspective and stand out from the crowd. The theme you choose can be a concept or an idea, and even create a consistency for all your ads through visual design.